Pop art is defined as the relationship between consumer culture
and product design. This came out around the 1950s when consumer culture
emerged, which is after World War 2 and there were more markets, advertisements
and everyone started enjoying shopping. As a technique of marketing, designers
designed advertisements and this was part of pop art. For instance, Andy Warhol’s
Campbell’s Soup can design was mass produced which relates to how pop art mixed
the traditional art and design. Like how the lecture said “pop art began to
blur the traditional boundary between art and design (art was transformed from
unique objects to “multiples” by Andy Warhol and others)” (Lecture 6). Thus,
Campbell’s Soup cans had art that kept on multiplying and this became that
design. Pop art influenced design because there became more and more products
that followed pop art by taking imagery and multiplying them such as posters
and textiles.
Now, after 50 years, I still recognize Campbell’s Soup. It is brand and this really relates to brand loyalty and how Campbell’s Soup brand conveys a sense of familiarity and folksiness (Naomi Klein) to regular customers. The same idea applies to all brands now. Therefore, pop art influenced art to be multiplied, thus, making it a design, and this designing of putting the same image in all products attractive customers. Brand loyalty is still everywhere so after 50 years, pop art and design still play a key role to the way we buy products.
For today, when I think about pop art, I think about Candy
stores and advertisements for candy. For example, there is Rocket Fizz in
Westwood and RX Candy in Ackerman. These candy stores use a lot of pop art to
give the idea that candy is sweet, delicious and fun. When I walk into those
stores, I feel so energized because not only he candies are so colorful, but
the walls are filled with colorful posters which is the pop art design. So,
this is an example of how pop art and design are used today as a means of
commercial design and marketing.
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